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Library Tutorial for Sustainable Business Management

Industry & Market Research

Seneca Libraries business databases provide access to reports on a wide range of industries and markets. These reports can answer questions like:

  • What are the trends in his industry, and what is the outlook for the next 5 years?
  • What are the key companies in this industry?
  • How are products distributed?

Data and reports on consumers can be useful in developing an understanding of consumer segments, and consumer habits.

  • What are the behaviours and habits of consumers in a specific country?
  • What are the personality-driven consumer types in a country?
  • What are the characteristics of consumers of a specific product?

Business databases may contain country by country reports on various markets and consumer topics.

Search Example

Watch this video for an overview of information available through Seneca Libraries databases - it uses potato chips as a search topic, and includes examples of some of the reports and information available.

After watching the video, the next tutorial pages will demonstrate navigating the Library website and how to search in the databases.

This video uses potato chips as an example search, but equivalent information is available for many other topics!