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New Titles: Marketing

New Items at Seneca Libraries

Added to collection between April 1, 2022 - March 31, 2023

Please contact your liaison librarians for more information about collections for your academic area.

Marketing

Title	Author	Material	Location
Advertising account planning : new strategies in the digital landscape /	Pardun, Carol J. author.	eBook	online
Advertising theory /		eBook	online
Affiliate marketing /	Sudol, Ted, author.	eBook	online
Align : get your team on the same page, discover clients' needs, develop better products /	Reese, Laura Marie author.	eBook	online
Animation and advertising		eBook	online
Authenticity : building a brand in an insincere age /	Toft, Mark author.	eBook	online
Connected strategy : building continuous customer relationships for competitive advantage /	Siggelkow, Nicolaj author.	eBook	online
Follow the feeling : brand building in a noisy world /	Wright, Kai author.	eBook	online
Influence : how social media influencers are shaping our digital future /	McCorquodale, Sara author.	eBook	online
Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertising /	Levin, Aron author.	eBook	online
Instagram /	Herman, Jenn author.	eBook	online
Measurement in marketing : operationalization of latent constructs /	Frikha, Azza author.	eBook	online
Social customer relationship management : fundamentals, applications, technologies /	Alt, Rainer, 1964- author.	eBook	online
The brand strategy canvas : a one-page guide for startups /	Woods, Patrick author.	eBook	online
The customer catalyst : how to drive sustainable business growth in the customer economy /	Adlard, Chris author.	eBook	online
The influential product manager : how to lead and launch successful technology products /	Sandy, Ken author.	eBook	online
User experience is brand experience the psychology behind successful digital products and services /	Sand, Felix van de.	eBook	online
YouTube marketing for dummies /	Eagle, Will author.	eBook	online