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New Titles: Marketing

New Items at Seneca Libraries

Added to collection between April 1, 2020 - March 31, 2021


Please note that this list only includes eBooks and Streaming Videos. Print items are not displayed because campus libraries are currently closed.
Please contact your liaison librarians for more information about collections for your academic area.


Title Author Material Location
Absolute essentials of digital marketing /
Charlesworth, Alan, 1956- eBook online
Absolute essentials of strategic marketing /
Proctor, Tony eBook online
Blindsight : the (mostly) hidden ways marketing reshapes our brains /
Johnson, Matt A., 1985- eBook online
Brand Storytelling : Put Customers at the Heart of Your Brand Story.
Rodriguez, Miri. eBook online
Brands on a mission : how to achieve social impact and business growth through purpose /
Sidibe, Myriam, 1976- eBook online
Customer data platforms : use people data to transform the future of marketing engagement /
Kihn, Martin eBook online
Customer insight strategies : how to understand your audience and create remarkable marketing /
Bailey, Christine (Christine Ruth) eBook online
Effective SEO and content marketing : the ultimate guide for maximizing free web traffic /
Papagiannis, Nicholas eBook online
Entrepreneur magazine's ultimate guide to Google Ads /
Marshall, Perry, 1969- eBook online
Esports for dummies /
Alexander, Phill eBook online
Experiential marketing : case studies in customer experience /
Batat, Wided eBook online
Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media /
Esmaeilpour, Fariba eBook online
Gamification marketing for dummies /
Chishti, Zarrar eBook online
Getting multi-channel distribution right /
Ailawadi, Kusum L. eBook online
Influencer marketing : building brand communities and engagement /
eBook online
International Brand Strategy : A Guide to Achieving Global Brand Growth.
Duffy, Sean eBook online
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey /
eBook online
Marketing analytics : essential tools for data-driven decisions /
Venkatesan, Rajkumar eBook online
Myths of Social Media : Dismiss the Misconceptions, Side-Step the Slip-ups and Use Social Media Effectively in Business.
Carvill, Michelle eBook online
Never say sell : how the world's best consulting and professional services firms expand client relationships /
McMakin, Tom eBook online
Powerful B2B content : using brand journalism to create compelling and authentic storytelling /
Flashman, Gay eBook online
Retail and channel marketing /
Castaldo, Sandro, 1965- eBook online
SPSS statistics for dummies /
Salcedo, Jesus eBook online
Social marketing and advertising in the age of social media /
eBook online
Social media marketing /
Singh, Shiv eBook online
Social media strategy : marketing, advertising, and public relations in the consumer revolution /
Quesenberry, Keith A., 1971- eBook online
Sport teams, fans, and Twitter : the influence of social media on relationships and branding /
Watkins, Brandi eBook online
Sports publicity : a practical approach /
Favorito, Joseph eBook online
Stand-out marketing : how to differentiate your organization in a sea of sameness /
Kelly, Simon eBook online
Stop listening to the customer : try hearing your brand instead /
Ferrier, Adam eBook online
Sustainable branding : ethical, social, and environmental cases and perspectives /
eBook online
Sustainable marketing : how to drive profits with purpose /
Carvill, Michelle, 1969- eBook online
Sustainable marketing planning /
Richardson, Neil, 1963 eBook online
The Oxford handbook of music and advertising /
eBook online
The Routledge companion to the history of retailing /
eBook online
The SAGE handbook of marketing ethics /
eBook online
The business of choice : how human instinct influences everyone's decision /
Willcox, Matthew eBook online
The context marketing revolution : how to motivate buyers in the age of infinite media /
Sweezey, Mathew eBook online
The manipulators : Facebook, Google, Twitter, and Big Tech's war on conservatives /
Hasson, Peter J. eBook online
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
Scott, David Meerman eBook online
The pricing puzzle : how to understand and create impactful pricing for your products /
Yang, Jan Y. eBook online
The psychology of advertising /
Fennis, Bob Michaël, 1968- eBook online
The public relations writer's handbook /
Lehmann, Whitney eBook online
This is esports (and how to spell it) : an insider's guide to the world of pro gaming /
Chaloner, Paul eBook online
Touch : building your brand in the experience economy /
Dietzel, Jörg, 1961- eBook online
Ultimate guide to Facebook advertising /
Marshall, Perry, 1969- eBook online
WRITE TO SELL : the ultimate guide to copywriting.
Maslen, Andy eBook online