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New Titles: Marketing

New Items at Seneca Libraries

Added to collection between April 1, 2021 - March 31, 2022


Please note that this list only includes eBooks and Streaming Videos. Print items are not displayed because campus libraries are currently closed.
Please contact your liaison librarians for more information about collections for your academic area.


Title Author Material Location
Advertising account planning : new strategies in the digital landscape /
Pardun, Carol J. author. eBook online
Advertising theory /
eBook online
Affiliate marketing /
Sudol, Ted, author. eBook online
Align : get your team on the same page, discover clients' needs, develop better products /
Reese, Laura Marie author. eBook online
Animation and advertising
eBook online
Authenticity : building a brand in an insincere age /
Toft, Mark author. eBook online
Connected strategy : building continuous customer relationships for competitive advantage /
Siggelkow, Nicolaj author. eBook online
Follow the feeling : brand building in a noisy world /
Wright, Kai author. eBook online
Influence : how social media influencers are shaping our digital future /
McCorquodale, Sara author. eBook online
Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertising /
Levin, Aron author. eBook online
Instagram /
Herman, Jenn author. eBook online
Measurement in marketing : operationalization of latent constructs /
Frikha, Azza author. eBook online
Social customer relationship management : fundamentals, applications, technologies /
Alt, Rainer, 1964- author. eBook online
The brand strategy canvas : a one-page guide for startups /
Woods, Patrick author. eBook online
The customer catalyst : how to drive sustainable business growth in the customer economy /
Adlard, Chris author. eBook online
The influential product manager : how to lead and launch successful technology products /
Sandy, Ken author. eBook online
User experience is brand experience the psychology behind successful digital products and services /
Sand, Felix van de. eBook online
YouTube marketing for dummies /
Eagle, Will author. eBook online