| Works Cited List Citation |
"Title of Commercial." Website Name, uploaded by Name of Uploader if different from website name, Day Month Year posted, URL. Accessed Day Month Year viewed (optional, add if there is no upload/publication date).
"Honda 'Paper'." YouTube, uploaded by Honda, 20 Sept. 2015, youtu.be/fLCEd8xk1BE. "Reverse Selfie - Dove." Ogilvy, www.ogilvy.com/work/reverse-selfie. Accessed 15 July 2021. |
| In-Text Citation |
("Title of Commercial")
Examples: ("Honda 'Paper'") ("Reverse Selfie - Dove") |
| Works Cited List Citation |
Advertisement from Name of Company That Owns the Product. Name of Magazine, Journal or Newspaper Where Advertisement Was Accessed, Date, p. Page number of advertisement.
Advertisement from Louis Vuitton. Vogue, Dec. 2015, p. 5. |
| In-Text Citation |
(Advertisement from Company Name)
Example: (Advertisement from Louis Vuitton) |
| Works Cited List Citation |
Name of Advertising Agency. "Title of Advertisement." AdForum, Date of Publication/Broadcast.
McCann Erickson. "Girls Who Code: Why Girls Can't Code." AdForum, 2016. Ketchum. "True Name." The Work from Cannes Lions, 2023. |
| In-Text Citation |
(Name of Advertising Agency)
Examples: (McCann Erickson) (Ketchum) |
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