LibGuides: Introduction to Market Sizing Research: Where are products sold?

Where do customers purchase a product?

For information on where customers buy a product, market research reports often include information on sales channels or consumer purchasing preferences. Find a report on the relevant category or product, and look within that report for details on sales channels or buying behaviour.

To determine an accurate picture of where consumers purchase a product, information from various sources may need to be combined.

Mintel Reports This link opens in a new window
(Mintel International Group) Provides access to market research reports containing data and analysis of industry trends. Coverage includes Canadian, U.S., and select International Markets including: food and drink, consumer goods, beauty & personal care, retail, finance, technology, leisure, and travel.
Details and Terms of Use
Statista This link opens in a new window
(Statista, Inc.) Statistical data and analysis of business, industry, product brands, market share, media, and social scientific topics, obtained from both private and public sector sources, and covering all regions of the world.
Details and Terms of Use
Vividata This link opens in a new window
(Vividata) A database of consumer demographics, media usage, lifestyle and attitudinal data, and product usage across 150+ categories, resulting from an annual national survey of readers of Canadian magazines and newspapers. Vividata is the amalgamated organization of two other media measurement bodies, NADbank and PMB.

- Click the above link to get instructions on how to log into the Vividata site.
- For help with this database, see our Vividata FAQs as well as Vividata's own Dapresy Tool Guide.
Details and Terms of Use
Passport GMID Academic (Global Market Information Database) This link opens in a new window
(Euromonitor International) Provides access to global market analysis with comprehensive coverage of industries, countries and consumer trends.
Details and Terms of Use