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Introduction to Market Sizing Research

Introduction to Market Sizing Research

Welcome to this Introduction to Market Sizing Research tutorial. This tutorial provides an introduction to library resources and other sources with information that can help inform market sizing estimates, and is organized into sections supporting top down and bottom up market sizing techniques.

Learning Outcomes

By the end of this tutorial, you should be able to:

  • Select relevant databases and other sources for information related to consumers and industries
  • Search within sources to locate reports and data on consumer groups and specific industries

It should take approximately 30 minutes to complete this tutorial. 


Use the menu on the left to navigate through each concept of the tutorial or the next and previous buttons located near the bottom of the page. Each page will highlight a specific topic or search strategy. Keep the Business or Marketing library guides open in another tab, and explore the databases as you proceed through this tutorial. 


You have prototyped a new form of smart phone case that is both great at protecting phones from physical damage, such as falls, but also has anti-microbial technology built into the case to kill germs on contact. An excellent product for anyone looking to reduce exposure to unwanted viruses. Now you're ready to learn about the market for your product to share with potential investors. Through this tutorial we will use various library tools and resources to help us complete the research.

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