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International Business: Consumers

Getting Started with Consumer Research

Reports and data on consumers are available in a variety of databases. Find information on demographic (age, income, occupation, etc.), geographic (where people live), psychographic (attitudes, values, beliefs and interests), and behavioural (habits, preferences, and lifestyle) factors.

Resources listed on the Country Information guide often provide information about a country's population that can provide additional consumer information.

Researching International Consumers

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