It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
(Bloomsbury) Part of the Bloomsbury Fashion Central platform, business cases for the fashion industry, covering issues such as sustainability, technology, ethics, and leadership. Faculty: To access 'Teaching Notes', you must set up a separate Bloomsbury profile. Please e-mail your liaison librarians at email@example.com from your Seneca faculty e-mail account for instructions.
(GlobalData) Provides access to a comprehensive collection of business information on over 200 countries and 3500 industries. It contains in-depth information on over 30000 public and private companies, market data for consumer products, and news feeds.
(Mintel International Group) Provides access to market research reports containing data and analysis of industry trends. Coverage includes Canadian, U.S., and select International Markets including: food and drink, consumer goods, beauty & personal care, retail, finance, technology, leisure, and travel. Users must create a personal profile/account with Mintel, using their Seneca e-mail address, to use certain parts of this service. Click "Hello Guest" in the upper-right corner of the database and then "My Portal".
(Peclers) Peclers Online offers fashion trends & future insights, brand & style strategy, product innovation and seasonal product development from its namesake the leading trend, style & innovation consulting agency in Paris. As of March 19, 2021, users must set up a new Peclers account to access this database. To do so, click the link above and follow the instructions provided. Your account must be reactivated with a new Activation Code every six months.
Please also note that we only have access to certain volumes of INSPIRATIONS and WOMEN'S FASHION (MODE FEMME), as well as some other incidental content, and that the vendor only keeps 2 years' worth of those volumes on the Peclers platform itself. See TREND BOOKS > MY BOOKS.
(Statista, Inc.) Statistical data and analysis of business, industry, product brands, market share, media, and social scientific topics, obtained from both private and public sector sources, and covering all regions of the world.
(Vividata) A database of consumer demographics, media usage, lifestyle and attitudinal data, and product usage across 150+ categories, resulting from an annual national survey of readers of Canadian magazines and newspapers. Vividata is the amalgamated organization of two other media measurement bodies, NADbank and PMB. When you click the above link, you will first be required to log in with your full Seneca e-mail address, and then you will be given instructions on how to log into the Vividata site. For help with this database, see Seneca's Vividata Training Sheet as well as Vividata's own Dapresy Tool Guide and their FAQ page.
(World Advertising Research Center) Over 25 000 articles, case studies, research reports and summaries covering all areas of marketing communications (advertising, consumer research, brand management, product categories, media planning, etc.). Individual user login functionality and resulting customization ("YOUR WARC") is not available with our account.
(Worth Global Style Network) A fashion and style forecasting service providing fashion trend information, market analysis, retail news, store window and other images, textiles and CAD design information, and trade and fashion show news. We only subscribe to the "Fashion" database/component of this vendor's product offerings.
(Fairchild Fashion Media) Online news and business insights for the fashion, esthetics, and textile industries from a publication that began in 1910. Includes Digital Daily, a news resource released daily by WWD. Our licence is for 10 simultaneous users only. Please close your browser to logout when you are finished.
(Business of Fashion) BoF is an authoritative news and analysis portal of information for the global fashion industry covering not only trends in design and beauty, but also technology, sustainability, marketing, global markets, and entrepreneurship. Note that you must set up a separate BoF account, using your Seneca College email address to create it, in order to log into this database.
Global Powers of Retailing is an annual report published by Deloitte that identifies the 250 largest retailers around the world based on publicly available data. This report is for the fiscal year 2016, which ended at June 2017.