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A SWOT analysis typically covers the Strengths, Weaknesses, Opportunities, and Threats (SWOT) facing a company.
Researching to write a SWOT analysis of a company? Relevant information may be found in company profiles, industry and market research reports, news and magazine sources, and other materials! Search across multiple sources to find information.
(GlobalData) Provides access to a comprehensive collection of business information on over 200 countries and 3500 industries. It contains in-depth information on over 30000 public and private companies, market data for consumer products, and news feeds. Search tip: Type the name of the company into the MarketLine search bar, and use the drop-down menu under 'All Research' to select 'Company Profiles'.
(LexisNexis) A large multi-tiered database of thousands of sources including newspapers, journals, wire services, newsletters, company reports and SEC filings, case law, government documents, transcripts of broadcasts, and selected reference works. It contains international company SWOt analyses by Canadean, GlobalData, ICD Research, MarketLine, Strategic Defence Intelligence, WMI, etc. Search tip: Under Guided Search Options, select 'Company Info'. In the Search in All Company Information text box type the word SWOT along with a company name. (e.g. SWOT BCE). In the Show Me options, select 'All Company Information.' Click the Search Button. On the results page, use the Narrow By column on the left to refine results by date.
(ProQuest) All-in-one business research platform from ProQuest: e-books, journal articles, videos, SWOT analyses, company reports, industry reports, country reports, J.P. Morgan Research, and more. Search tip: Search Company Reports; On the results list page, select Subject: SWOT Analysis, from the left hand side sidebar filters.
(ProQuest) Comprised of ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world. Search tip: Search 'company name AND SWOT' to find SWOT analyses where available.
(EBSCO) Provides access to one of the industry's most used business research databases of magazines, journals, newspapers, reports, profiles, case studies, books and trade publications. Search tip: Type the name of a company in the first text input box. Click Search. On the results page, go to the Refine Results left hand sidebar and under Source Types select SWOT Analyses (if available).
(Statista, Inc.) Statistical data and analysis of business, industry, product brands, market share, media, and social scientific topics, obtained from both private and public sector sources, and covering all regions of the world. Search tip: In the Search text box, type the word SWOT and click the Statista Search button. On the search results screen, scroll through the list and select a title of interest (e.g. Manufacturing Apparel in the U.S. 2021).
To research to write a SWOT analysis, start at the resources on this Company Information subject guide. Navigate through the tabs along the top of the page to find sources for company profiles, as well as news an magazine articles, company filings, and more.
To research the industry within which a company operates, start at the Industry Information subject guide to find sources for industry information.
Strengths and Weaknesses are INTERNAL to a company
Opportunities and Threats are EXTERNAL to a company