A SWOT analysis typically covers the Strengths, Weaknesses, Opportunities, and Threats (SWOT) facing a company.
Researching to write a SWOT analysis of a company? Relevant information may be found in company profiles, industry and market research reports, news and magazine sources, and other materials! Search across multiple sources to find information.
To research to write a SWOT analysis, start at the resources on this Company Information subject guide. Navigate through the tabs along the top of the page to find sources for company profiles, as well as news an magazine articles, company filings, and more.
To research the industry within which a company operates, start at the Industry Information subject guide to find sources for industry information.
Strengths and Weaknesses are INTERNAL to a company
Opportunities and Threats are EXTERNAL to a company