LibGuides: Career Resources: Industry and Market

Find Industry and Market Analysis

Mintel Reports This link opens in a new window
Access to market research reports containing data and analysis of industry trends. Coverage includes Canadian, U.S., and select International Markets including: food and drink, consumer goods, beauty & personal care, retail, finance, technology, leisure, and travel.
Tutorial: Finding industry information with Mintel.

Details and Terms of Use
Passport GMID Academic (Global Market Information Database) This link opens in a new window
Access to global market analysis with comprehensive coverage of industries, countries and consumer trends.
Tutorial: Finding industry information with Passport GMID.

Details and Terms of Use
IBISWorld: Canada This link opens in a new window
Canadian and Ontario industry market research and industry risk ratings. Searchable by keyword, company name, or NAICS code.
Tutorial: Finding industry information with IBISWorld.

Details and Terms of Use
MarketLine Advantage This link opens in a new window
(GlobalData) Provides access to a comprehensive collection of business information on over 200 countries and 3500 industries. It contains in-depth information on over 30000 public and private companies, market data for consumer products, and news feeds.

Details and Terms of Use
Statista This link opens in a new window
(Statista, Inc.) Statistical data and analysis of business, industry, product brands, market share, media, and social scientific topics, obtained from both private and public sector sources, and covering all regions of the world.

Details and Terms of Use
ProQuest One Business This link opens in a new window
(ProQuest) All-in-one business research platform from ProQuest: e-books, journal articles, videos, SWOT analyses, company reports, industry reports, country reports, J.P. Morgan Research, and more.

Details and Terms of Use
WARC (World Advertising Research Center) This link opens in a new window
(World Advertising Research Center) Over 25 000 articles, case studies, research reports and summaries covering all areas of marketing communications (advertising, consumer research, brand management, product categories, media planning, etc.).
Individual user login functionality and resulting customization ("YOUR WARC") is not available with our account.

Details and Terms of Use
MarketResearch.com Academic: Packaged Facts This link opens in a new window
(MarketResearch.com) Primary business research and competitive market intelligence from the publisher Packaged Facts, with content that includes industry interviews, competitive analysis, market trends, product innovations, buyer behaviour, and market share. Packaged Facts offers market research coverage in the food, beverage, consumer packaged goods, and demographic sectors.

Details and Terms of Use
Gartner This link opens in a new window
(Gartner) Information technology industry research, analysis, and news, including special reports, blogs, event listings, and searching by market, industry, or topic.
Users will be prompted to authenticate using their Seneca username and password. This product was acquired and licensed by ITS, not Seneca Libraries. It is only on our site as a courtesy and convenience.

Details and Terms of Use
Business of Fashion (BoF) This link opens in a new window
(Business of Fashion) BoF is an authoritative news and analysis portal of information for the global fashion industry covering not only trends in design and beauty, but also technology, sustainability, marketing, global markets, and entrepreneurship.
Note that you must set up a separate BoF account, using your Seneca College email address to create it, in order to log into this database.

Details and Terms of Use

Getting Started with Market and Industry Research

Keywords and Industry Searches

Industry: When you start, identify the market(s) your product might exist within. For example if you are looking at fitness watches. You might broaden your search to explore industry reports related to mobile technologies, health products and maybe more. On the other side, if you are looking at grocery stores, you might want to narrow your search to explore speciality grocery stores, independent stores, supermarkets, hypermarkets and more.

Keywords: Identify all the possible terms you may need for your searches. Example, if you are researching you mobile phones, you should also add smart phone and cell phones to your list of terms to search. If you're researching dog training, you might need to broaden your search to include something like animal training.

Watch for more information on keywords.