Interactive Media Design: UX / UI

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there's often mystery around product research. With this quick reference guide, you'll learn a common language and set of tools to help you carry out research in an informed and productive manner.

Making user experience (UX) central to development of a product, service or system enhances customer satisfaction, resulting in higher conversion rates and a stronger brand presence. This book provides a reasoned and authoritative description of what UX is, why it works and what tools and techniques are involved.

Learn how UX and design thinking can make your site stand out from the rest of the internet. Use reliable UX methodologies to research and analyze data to create an effective UX strategy. Focus on making your web app fully accessible from a development and design perspective by understanding the Web Content Accessibility Guidelines (WCAG) style and approach. This is an easy-to-understand step-by-step guide with full of examples to that will help you in creating good UX for your web applications.

Universal UX Design: Building Multicultural User Experience provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy.

What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40+ chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to change our daily lives. This book enables you to participate fully in discussions about UX, as you discover the fundamentals of user experience design and research.