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MLA Citation Guide (MLA 7th Edition): Advertisements

Formatting

Note: For your Works Cited list, all citations should be double spaced and have a hanging indent.

A "hanging indent" means that each subsequent line after the first line of your citation should be indented by 0.5 inches.

Advertisements in Print from a Magazine, Journal or Newspaper

Name of Company That Owns the Product. Advertisement. Name of Magazine, Journal, or Newspaper Where Advertisement Was Accessed Date of magazine or newspaper: Page number of advertisement. Format.

Works Cited List Example

Louis Vuitton. Advertisement. Harper's Bazaar Dec. 2005: 41. Print.

In-Text Citation Example

(Name of Company That Owns the Product)

Example: (Louis Vuitton)

Advertisement from AdForum Database

Name of Agency. Brand name: Title of advertisement. Date of publication/broadcast or n.d. if no date given. AdForum. Format. Access date.>

Works Cited Example

Gotham, Inc. Maybelline: SuperStay - Lasts & Lasts. 20 Apr. 2009. AdForum. Web. 3 Feb. 2013.

In-Text Citation Example

(Name of Agency)

Example: (Gotham, Inc.)

Note: Because advertisements in AdForum do not have page numbers, paragraph numbers or section headings,this information is left out of the in-text citation.

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