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Business: Consumers

Getting Started with Consumer Research

Reports and data on consumers are available in a variety of databases. Find information on demographic (age, income, occupation, etc.), geographic (where people live), psychographic (attitudes, values, beliefs and interests), and behavioural (habits, preferences, and lifestyle) factors.

Resources listed on the Country Information guide often provide information about a country's population that can provide additional consumer information.

Researching Canadian Consumers

Index of Consumer Confidence, via Conference Board of Canada

The Index of Consumer Confidence is based on the Conference Board’s survey of Canadian households. It tracks consumers’ levels of optimism regarding current economic conditions, personal financial positions, short-term employment outlook, and making major purchases. Follow the instructions below to access the Conference Board of Canada.

Researching Canadian & International Consumers

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