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Broadcasting and Journalism: Public Opinion Polls

Introduction

This page lists sources and search tool used to find public opinion polls. An opinion poll is a survey of public opinion on a topic. A random sample of people from a target population are interviewed and the results are used to represent the opinions of the entire target population with some degree of confidence.

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The findings of surveys may or may not be made available to the public, for free or for a fee. The person or firm that commissions the survey generally decides how, where and when to make the results available. While the raw data is rarely made available, reports are occasionally available.

Databases

The findings of surveys may or may not be made available to the public. The person or firm that commissions the survey generally decides how, where and when to make the results available. While the raw data is rarely made available, summaries of findings are often covered by news sources. The following library resources are useful for finding poll results.

Online Collections of Polls

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