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APA Citation Guide (APA 7th Edition): Advertisements

Note: The following citation examples are Seneca Libraries' recommendations

Advertisements

Advertisements in Print from a Magazine, Journal or Newspaper - Known Title
Reference List Citation

Name of Company That Owns the Product. (Year, Month Day of issue which contains advertisement if known). Title of advertisement [Advertisement]. Name of Journal, Magazine or Newspaper, Volume(Issue) if known, page number advertisement is found on. 


Example

Maple Leaf Foods. (2019, October). Wake up and do it again 3 [Advertisement]. Fictional Magazine, 7(1), 17.

In-Text Citation

Example

 (Maple Leaf Foods, 2019)

Advertisements in Print from a Magazine, Journal or Newspaper - Unknown Title
Reference List Citation

Name of Company That Owns the Product. (Year, Month Day of issue which contains advertisement if known). [Advertisement for Name of Product being advertised]. Name of Journal, Magazine or Newspaper, Volume(Issue) if known, page number advertisement is found on.


Example

Cadbury. (2019, May). [Advertisement for Cadbury Dairy Milk]. Sample Magazine, 5(1), 30.

In-Text Citation

(Company Name, Year)


Example

(Cadbury, 2019, 2011)

Advertisements from AdForum Database
Reference List Citation

Name of Agency. (Year ad created if known or n.d. if no date given). Brand Name: Title of advertisement [Advertisement]. http://library.senecacollege.ca/res/adforum.html


Example

Cossette. (n.d.) SickKids Foundation: Share some love this Valentine's Day [Advertisement]. http://library.senecacollege.ca/res/adforum.html

In-Text Citation

(Company Name, Year)


Example

(Cossette, n.d.)

 

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