A database of consumer demographics, media usage, lifestyle and attitudinal data, and product usage across 150+ categories, resulting from an annual national survey of readers of Canadian magazines and newspapers.
Tutorial: Creating a Crosstab in Vividata Tutorial
FAQs: Explore micro tutorials for Vividata in our FAQs When you click the above link, you will first be required to log in with your full Seneca e-mail address, and then you will be given instructions on how to log into the Vividata site For help with this database, see Seneca's Vividata Training Sheet as well as Vividata's own
(Statista, Inc.) Statistical data and analysis of business, industry, product brands, market share, media, and social scientific topics, obtained from both private and public sector sources, and covering all regions of the world. Check the Global Survey for consumer data you can manipulate and extract.
Provides access to market research reports containing data and analysis of industry trends. Coverage includes Canadian, U.S., and select International Markets including: food and drink, consumer goods, beauty & personal care, retail, finance, technology, leisure, and travel.
Tutorial: Finding consumer information in Mintel Tutorial Users must create a personal profile/account with Mintel, using their Seneca e-mail address, to use certain parts of this service. Click "Hello Guest" in the upper-right corner of the database and then "My Portal".
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