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(ProQuest) Part of ProQuest Central. Comprised of ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
(World Advertising Research Center) Over 25 000 articles, case studies, research reports and summaries covering all areas of marketing communications (advertising, consumer research, brand management, product categories, media planning, etc.). Individual user login functionality and resulting customization ("YOUR WARC") is not available with our account.
(LexisNexis) A large multi-tiered database of thousands of sources including newspapers, journals, wire services, newsletters, company reports and SEC filings, case law, government documents, transcripts of broadcasts, and selected reference works.
(Gartner) Information technology industry research, analysis, and news, including special reports, blogs, event listings, and searching by market, industry, or topic. Users will be prompted to authenticate using their Seneca username and password. This product was acquired and licensed by ITS, not Seneca Libraries. It is only on our site as a courtesy and convenience.
(ProQuest) Part of ProQuest Central. Canadian Newsstream provides access to more than 190 full-text Canadian newspapers from Canada's leading publishers, including the Globe and Mail and the Toronto Star. This full-text database includes electronic compilations from most newspapers, providing access to articles, columns, editorials, and special publications from each. Some compilations date from the late 70s.
Trade news publications can provide the most up to date information about what's happening in a field. It contains information typically by professionals in the industry for other professionals in the industry. You might use trade news to find new trends, information about recent mergers and more, including impacts from COVID-19.
This is in comparison to news outlets like CBC or BBC, where the information is geared towards a general audience and may not give you the industry insight you might need.