If you're just starting your research and not sure where to start you've come to right place. This guide was created to support the Advertising and Marketing students and faculty at Seneca. The tabs along the top will connect you with the best resources based on the type of information you might be looking for. The tabs below will connect you with tools and tutorials to help you in that research. You can also book a personalized research appointment with a librarian.
The following tutorials can help you in learning how to navigate academic marketing research.
Market Sizing Research is best if you are looking to complete a market size assignment. This tutorial will help you in finding how much people live in an area, potential customers, where products are sold and how many outlet you may be looking for. Common for completing a bottom-up and top-down market sizing exercise.
The Industry & Market Research one is for general industry and market research, highlighting how to navigate some of the top databases. You will find short tutorials for databases like Mintel, Passport GMID and how to specifically find information related to industries and markets.
Choosing the Right Database will help you in understanding what type of information can be found in the main databases you might be using, so you can quickly go to the right ones based on your current needs. It provides a very top level of this subject guide. You may also want to explore the detailed Database Comparison Chart.
APA Citation GuideFor Advertising students, the APA style is the typically preferred citation style. Use the Seneca Libraries APA Citation Guide to support integration of sources in your academic work. The Citation Guide will help you avoid plagiarism, create in-text citations, and citations for your References page.
MLA Citation GuideFor Marketing students, the MLA style is the typically preferred citation style. Use the Seneca Libraries MLA Citation Guide to support integration of sources in your academic work. The Citation Guide will help you avoid plagiarism, create in-text citations, and citations for your Works Cited page.
Destination Academic IntegrityComplete this interactive module to discover the supports and services that will help you understand and practice academic integrity at Seneca.
Integrity in Action and Citations & Plagiarism BadgesComplete these interactive tutorials to complete your required Integrity in Action and Citations & Plagiarism badges. Don't forget to enter your email at the start of the tutorial and submit your completed badges to your instructors if they have requested it.
The following tutorials can help you in doing academic research overall, which includes evaluating sources, finding sources and more.
Research in Google is very common in marketing and advertising for "street research". The Google Research for Students tutorial will help you in identifying appropriate sources, statistics, advanced search techniques, finding images and more.
The Library Research for Students tutorial can help you with finding academic articles, including peer-reviewed, choosing a topic, keywords, finding credible sources, evaluating sources and so much more. This is a really good place to start if doing library research is brand new to you, or if you're looking for a refresher.
There a number of Digital Media Tutorials for projects like videos, infographics, websites and more. Visit the Seneca Sandbox for webinars, tutorials and 1:1 digital media consultations.
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