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Industry and Market Research: Library Resources

Market Research Database Comparison

Use the Business subject guide as a starting point for finding relevant research sources on various business topics. There you will find links to selected databases, websites, and other resources.

Review the chart below, which highlights some of the features of selected databases and compares their coverage of company and industry information.

Three of these databases have been covered in the Search Tips section of the tutorial (IBISWorld, Mintel, and Passport GMID). The MarketLine and Statista databases also include market research information. To explore these databases, start at the Business subject guide.





Passport GMID


Company Info

Grade = B

Overviews of major players within each industry in Canada

Grade = A

Company profiles are detailed and available for many companies.
Reports include key facts, SWOT analysis, top competitors

Grade = C

Keyword search to find articles and reports that mention a company

Grade = B

Mainly covers large, international companies.
Available reports include detailed analysis.

Grade = B

Statistics about large companies, performance, trends, etc.
Also includes brand reports

Industry Info

Grade = A+

In-depth reports on niche industries within Canada and Ontario
[no international coverage]

Grade = A+

In-depth industry reports by country, region, or globally.

Grade = A

Comprehensive, current market research reports (market, consumer, brands)
[Only covers certain industries]

Grade = A

Comprehensive, current statistics (Market sizes, company/brand shares) and analysis of industries. 

Grade = A

Comprehensive, current statistics (Market sizes, company/brand shares)

Some analysis, but mostly charts and statistics