New Media and Marketing Books at the Libraryhttp://library.senecacollege.ca/New_Books/SMMBK.htmlNew titles available at Seneca Libraries, published every 6 months (March and September). Click the feed title to see all new books in this program.en-usDecember 23, 2011http://library.senecacollege.ca/New_Books/rssJane.Foo@senecacollege.ca501 killer marketing tactics to increase sales, maximize profits, and stomp your competition [electronic resource] / Tom Feltenstein. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280013Author: Feltenstein, Tom. 501 killer marketing tactics to increase sales, maximize profits, and stomp your competition [electronic resource] / Tom Feltenstein. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280013Author: Feltenstein, Tom. AGE OF PERSUASION : HOW MARKETING ATE OUR CULTURE. SUPPRESSED ITEM CANCELLED http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=262513Author: O'REILLY, TERRY Accidental creative : how to be brilliant at a moment's notice / Todd Henry. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=285435Author: Henry, Todd. Ads, fads, and consumer culture [electronic resource] : advertising's impact on American character and society. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=285101Author: Berger, Arthur Asa, 1933- Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Jugenheimer. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284909Author: Kelley, Larry D., 1955- Bad news [electronic resource] : how America's business press missed the story of the century / edited by Anya Schiffrin. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284795Author: Bad news [electronic resource] : how America's business press missed the story of the century / edited by Anya Schiffrin. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284795Author: Below the line [electronic resource] : producers and production studies in the new television economy / Vicki Mayer. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=285032Author: Mayer, Vicki, 1971- Best advertising and design in the world : everything is made / [art direction, Bob and Roberta Smith ; editor in charge, Julius Wiedemann]. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284932Author: Better location shooting [electronic resource] : techniques for video production / Paul Martingell. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=281171Author: Martingell, Paul. Better location shooting [electronic resource] : techniques for video production / Paul Martingell. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=281171Author: Martingell, Paul. Big book of customer service training games : quick, fun activities for all customer facing employees / Peggy Carlaw, Vasudha Kathleen Deming. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280021Author: Carlaw, Peggy. Brains on fire [electronic resource] : igniting powerful, sustainable, word of mouth movements / Robbin Phillips ... [et al.]. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=285102Author: Brand media strategy : integrated communications planning in the digital era / Antony Young. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284748Author: Young, Antony, 1964- Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models / G. Michael Maddock with Javier Flaim, Brett S. Miller, and Luisa Uriarte. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279944Author: Maddock, G. Michael, 1965- Branded mind [electronic resource] : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280016Author: Du Plessis, Erik. Branded mind [electronic resource] : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280016Author: Du Plessis, Erik. Branding your business [electronic resource] : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280017Author: Hammond, James, 1952- Branding your business [electronic resource] : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280017Author: Hammond, James, 1952- Breaking in : over 100 advertising insiders reveal how to build a portfolio that will get you hired / interviews by William Burks Spencer. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=287586Author: Business-to-business internet marketing [electronic resource] : seven proven strategies for increasing profits through internet direct marketing / Susan K. Jones. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280018Author: Jones, Susan K., 1949- Business-to-business internet marketing [electronic resource] : seven proven strategies for increasing profits through internet direct marketing / Susan K. Jones. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280018Author: Jones, Susan K., 1949- Buy now [electronic resource] : creative marketing that gets customers to respond to you and your product / Rick Cesari, Ron Lynch ; with Tom Kelly. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284700Author: Cesari, Rick, 1956- Buy now [electronic resource] : creative marketing that gets customers to respond to you and your product / Rick Cesari, Ron Lynch ; with Tom Kelly. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284700Author: Cesari, Rick, 1956- Can journalism be saved? [electronic resource] : rediscovering America's appetite for news / Rachel Davis Mersey. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284796Author: Mersey, Rachel Davis, 1978- Can journalism be saved? [electronic resource] : rediscovering America's appetite for news / Rachel Davis Mersey. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284796Author: Mersey, Rachel Davis, 1978- Censored / Carl Jensen. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284929Author: Complete film production handbook [electronic resource] / Eve Light Honthaner. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=288404Author: Honthaner, Eve Light, 1950- Complete independent movie marketing handbook : promote, distribute & sell your film or video / Mark Steven Bosko. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280010Author: Bosko, Mark Steven, 1965- Copy book : how some of the best advertising writers in the world write their advertising / Edited by D & AD http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=286936Author: Corporate video production [electronic resource] : beyond the board room (and out of the bored room) / Stuart Sweetow. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284797Author: Sweetow, Stuart. Corporate video production [electronic resource] : beyond the board room (and out of the bored room) / Stuart Sweetow. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284797Author: Sweetow, Stuart. Crafting truth : documentary form and meaning / Louise Spence and Vinicius Navarro. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284915Author: Spence, Louise, 1945- Creative blogging : your first steps to a successful blog / Heather Wright-Porto. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279945Author: Wright-Porto, Heather. Creative process illustrated : how advertising's big ideas are born / W. Glenn Griffin and Deborah Morrison. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279828Author: Griffin, W. Glenn. Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279807Author: Pricken, Mario. Creative workshop : 80 challenges to sharpen your design skills / David Sherwin. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284910Author: Sherwin, David. Curation nation : how to win in a world where consumers are creators / Steven Rosenbaum. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284749Author: Rosenbaum, Steven C. Dentsu way [electronic resource] : secrets of cross switch marketing from the world's most innovative advertising agency / Kotaro Sugiyama, Tim Andree. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284701Author: Sugiyama, Kotaro. Dentsu way [electronic resource] : secrets of cross switch marketing from the world's most innovative advertising agency / Kotaro Sugiyama, Tim Andree. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284701Author: Sugiyama, Kotaro. Directing and producing for television [electronic resource] : a format approach / Ivan Cury. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=281172Author: Cury, Ivan. Directing and producing for television [electronic resource] : a format approach / Ivan Cury. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=281172Author: Cury, Ivan. Elements of news writing / James W. Kershner. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284914Author: Kershner, James W. (James Williamson), 1948- Event management : unleash the nightmare of event planning / Phillip Bannister. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280001Author: Bannister, Phillip Feeling Canadian : television, nationalism, and affect / Marusya Bociurkiw. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=286900Author: Bociurkiw, Marusya, 1958- Film marketing / Finola Kerrigan. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280084Author: Kerrigan, Finola. From Cronkite to Colbert : the evolution of broadcast news / Geoffrey Baym. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284913Author: Baym, Geoffrey. From word to image : storyboarding and the filmmaking process / Marcie Begleiter. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=281145Author: Begleiter, Marcie, 1954- Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today / Jay Conrad Levinson, David Perry. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279946Author: Levinson, Jay Conrad. Hegarty on advertising : turning intelligence into magic / John Hegarty. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284615Author: Hegarty, John, 1944- How brands grow : what marketers don't know / by Byron Sharp. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279947Author: Sharp, Byron. How to write about the media [electronic resource] / Raúl Damacio Tovares and Alla V. Tovares. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=281173Author: Tovares, Raúl Damacio, 1952- How to write about the media [electronic resource] / Raúl Damacio Tovares and Alla V. Tovares. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=281173Author: Tovares, Raúl Damacio, 1952- Idea hunter : how to find the best ideas and make them happen / Andy Boynton and Bill Fischer with William Bole. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279958Author: Boynton, Andrew C. Idea writers : copywriting in a new media and marketing era / Teressa Iezzi. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279829Author: Iezzi, Teressa. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279971Author: Clow, Kenneth E. Internet marketing trade shows. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279972Author: Interviewing for radio [electronic resource] / Jim Beaman. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=285103Author: Beaman, Jim, 1959- Journalism : a beginner's guide / Sarah Niblock. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284616Author: Niblock, Sarah. Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / by Dave Kerpen. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284911Author: Kerpen, Dave. Mad men : dream come true TV / edited by Gary R. Edgerton. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=285436Author: Marketing : defined, explained, applied / Michael Levens. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279955Author: Levens, Michael. Marketing management / Philip Kotler, Kevin Lane Keller. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=285323Author: Kotler, Philip. Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280020Author: Marich, Robert. Marketing your business [electronic resource] : make the Internet work for you, get into exports, learn about products and pricing / John Westwood. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280022Author: Westwood, John, 1947- Marketing your business [electronic resource] : make the Internet work for you, get into exports, learn about products and pricing / John Westwood. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280022Author: Westwood, John, 1947- Marshall McLuhan / Douglas Coupland ; introduction by John Ralston Saul. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284225Author: Coupland, Douglas. Measure what matters : online tools for understanding customers, social media, engagement, and key relationships / Katie Delahaye Paine ; William T. Paarlberg, editor. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279956Author: Delahaye Paine, Katie, 1952- New rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279957Author: Ottman, Jacquelyn A. Next 100 years : a forecast for the 21st century / George Friedman. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=280085Author: Friedman, George. Next evolution of marketing [electronic resource] : connect with your customers by marketing with meaning / Bob Gilbreath. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=287413Author: Gilbreath, Bob. OBD, obsessive branding disorder : the business of illusion and the illusion of business / Lucas Conley. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=192475Author: Conley, Lucas. Old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business / Timothy R. Pearson. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279973Author: Pearson, Timothy R. One show. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284930Author: POP! : create the perfect pitch, title, and tagline for anything / Sam Horn. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284912Author: Horn, Sam. Project success : critical factors and behaviours / Emanuel Camilleri. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279974Author: Camilleri, Emanuel. Radio cultures : the sound medium in American life / edited by Michael C. Keith. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284617Author: Repositioning [electronic resource] : marketing in an era of competition, change and crisis / Jack Trout with Steve Rivkin. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=287414Author: Trout, Jack. Resonate : present visual stories that transform audiences / Nancy Duarte, author of slide:ology. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284931Author: Duarte, Nancy. Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / George Silverman. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279975Author: Silverman, George, 1942- Seed : finding purpose and happiness in life and work / Jon Gordon. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279980Author: Gordon, Jon, 1971- Sold on language [electronic resource] : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=285104Author: Sedivy, Julie. Sterling's gold : wit & wisdom of an ad man by Roger Sterling. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279830Author: Stop-motion [electronic resource] / Barry Purves. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284699Author: Purves, Barry. Stop-motion [electronic resource] / Barry Purves. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284699Author: Purves, Barry. Storyboarding Turning Script to Motion. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=281146Author: Succeeding in the project management jungle : how to manage the people side of projects / Doug Russell. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279977Author: Russell, Doug. TV writer's workbook : a creative approach to television scripts / Ellen Sandler. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=281157Author: Sandler, Ellen. Television production [electronic resource] / Gerald Millerson, Jim Owens. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284702Author: Millerson, Gerald. Television production [electronic resource] / Gerald Millerson, Jim Owens. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284702Author: Millerson, Gerald. Thank you economy / Gary Vaynerchuk. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279978Author: Vaynerchuk, Gary. Those guys have all the fun : inside the world of ESPN / James Andrew Miller and Tom Shales. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=285437Author: Miller, James A. (James Andrew), 1957- Universal journalist / David Randall. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=285031Author: Randall, David, 1951- Unleashing the power of digital signage [electronic resource] : content strategies for the 5th screen / Keith Kelsen. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=285017Author: Kelsen, Keith. Using google AdWords and AdSense / Michael Miller. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279979Author: Miller, Michael, 1958- Video production : putting theory into practice / Steve Dawkins and Ian Wynd. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=281147Author: Dawkins, Steve. What makes business rock : building the world's largest global networks / Bill Roedy with David Fisher. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=279976Author: Roedy, Bill. Why we love Disney : the power of the Disney brand / Andi Stein. http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=281148Author: Stein, Andi, 1960-