New Media and Marketing Titles

New in the Library (Print)

Title Author Call Number Location
Accidental creative : how to be brilliant at a moment's notice / Todd Henry. Henry, Todd. HD53 .H46 2011 Markham General Collection
Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Jugenheimer. Kelley, Larry D., 1955- HF5823 .K344 2011 Markham General Collection
Best advertising and design in the world : everything is made / [art direction, Bob and Roberta Smith ; editor in charge, Julius Wiedemann]. NC997 .B478 2010 Markham General Collection
Big book of customer service training games : quick, fun activities for all customer facing employees / Peggy Carlaw, Vasudha Kathleen Deming. Carlaw, Peggy. HF5415.5 .C37 2007 Markham General Collection
Brand media strategy : integrated communications planning in the digital era / Antony Young. Young, Antony, 1964- HF5415.1255 .Y68 2010 Markham General Collection
Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models / G. Michael Maddock with Javier Flaim, Brett S. Miller, and Luisa Uriarte. Maddock, G. Michael, 1965- HD45 .M225 2011 Markham General Collection
Breaking in : over 100 advertising insiders reveal how to build a portfolio that will get you hired / interviews by William Burks Spencer. NC1001 .B75 2011 Markham General Collection
Censored / Carl Jensen. PN4888.P6 C45 Seneca@York General Collection
Complete independent movie marketing handbook : promote, distribute & sell your film or video / Mark Steven Bosko. Bosko, Mark Steven, 1965- PN1995.9.M29 B67 2003 Markham General Collection
Copy book : how some of the best advertising writers in the world write their advertising / Edited by D & AD HF5825 .C67 2011 Markham General Collection
Crafting truth : documentary form and meaning / Louise Spence and Vinicius Navarro. Spence, Louise, 1945- PN1995.9.D6 S5955 2011 Seneca@York General Collection
Creative blogging : your first steps to a successful blog / Heather Wright-Porto. Wright-Porto, Heather. TK5105.8884 .W75 2011 Markham General Collection
Creative process illustrated : how advertising's big ideas are born / W. Glenn Griffin and Deborah Morrison. Griffin, W. Glenn. HF5823 .G723 2010 Markham General Collection
Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken. Pricken, Mario. HF5823 .P73513 2010 Markham General Collection
Creative workshop : 80 challenges to sharpen your design skills / David Sherwin. Sherwin, David. BF408 .S4486 2010 Markham General Collection
Curation nation : how to win in a world where consumers are creators / Steven Rosenbaum. Rosenbaum, Steven C. HM742 .R67 2011 Markham General Collection
Elements of news writing / James W. Kershner. Kershner, James W. (James Williamson), 1948- PN4775 .K37 2012 Seneca@York General Collection
Event management : unleash the nightmare of event planning / Phillip Bannister. Bannister, Phillip AS6 B36 2010 Markham General Collection
Feeling Canadian : television, nationalism, and affect / Marusya Bociurkiw. Bociurkiw, Marusya, 1958- PN1992.3.C3 B63 2011 Seneca@York General Collection
Film marketing / Finola Kerrigan. Kerrigan, Finola. PN1995.9.M29 K47 2009 Markham General Collection
From Cronkite to Colbert : the evolution of broadcast news / Geoffrey Baym. Baym, Geoffrey. PN4888.T4 B39 2010 Seneca@York General Collection
From word to image : storyboarding and the filmmaking process / Marcie Begleiter. Begleiter, Marcie, 1954- NC1002.S85 B44 2010 Seneca@York General Collection
Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today / Jay Conrad Levinson, David Perry. Levinson, Jay Conrad. HF5382.7 .L4654 2011 Markham General Collection
Hegarty on advertising : turning intelligence into magic / John Hegarty. Hegarty, John, 1944- HF5810.H44 A3 2011 Markham General Collection
How brands grow : what marketers don't know / by Byron Sharp. Sharp, Byron. HF5415.1255 .S52 2010 Markham General Collection
Idea hunter : how to find the best ideas and make them happen / Andy Boynton and Bill Fischer with William Bole. Boynton, Andrew C. HD53 .B69 2011 Markham General Collection
Idea writers : copywriting in a new media and marketing era / Teressa Iezzi. Iezzi, Teressa. HF5825 .I49 2010 Markham General Collection
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. Clow, Kenneth E. HF5415.123 .C58 2012 Markham General Collection
Internet marketing trade shows. Z285.6 .I58 2010 Markham General Collection
Journalism : a beginner's guide / Sarah Niblock. Niblock, Sarah. PN4731 .N53 2010 Seneca@York General Collection
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / by Dave Kerpen. Kerpen, Dave. HF5415.1265 .K425 2011 Markham General Collection
Mad men : dream come true TV / edited by Gary R. Edgerton. PN1992.77.M226 M335 2011 Markham General Collection
Marketing : defined, explained, applied / Michael Levens. Levens, Michael. HF5415 .L47568 2012 Markham General Collection
Marketing management / Philip Kotler, Kevin Lane Keller. Kotler, Philip. HF5415.13 .K64 2009 Markham General Collection
Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich. Marich, Robert. PN1995.9.M29 M37 2009 Markham General Collection
Marshall McLuhan / Douglas Coupland ; introduction by John Ralston Saul. Coupland, Douglas. P92.5.M3 C68 2009 Seneca@York General Collection
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships / Katie Delahaye Paine ; William T. Paarlberg, editor. Delahaye Paine, Katie, 1952- HF5415.5 .P34 2011 Markham General Collection
New rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman. Ottman, Jacquelyn A. HF5413 .O78 2011 Markham General Collection
Next 100 years : a forecast for the 21st century / George Friedman. Friedman, George. JZ1305 .F75 2010 Markham General Collection
OBD, obsessive branding disorder : the business of illusion and the illusion of business / Lucas Conley. Conley, Lucas. HD69.B7 C66 2008 Markham General Collection
Old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business / Timothy R. Pearson. Pearson, Timothy R. HF5415.1255 .P43 2011 Markham General Collection
One show. NC1001.5 .O53 2010 Markham General Collection
POP! : create the perfect pitch, title, and tagline for anything / Sam Horn. Horn, Sam. HF5415.123 .H68 2009 Markham General Collection
Project success : critical factors and behaviours / Emanuel Camilleri. Camilleri, Emanuel. HD69.P75 C362 2011 Markham General Collection
Radio cultures : the sound medium in American life / edited by Michael C. Keith. PN1991.3.U6 R328 2008 Seneca@York General Collection
Resonate : present visual stories that transform audiences / Nancy Duarte, author of slide:ology. Duarte, Nancy. HF5718.22 .D82 2010 Markham General Collection
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / George Silverman. Silverman, George, 1942- HF5827.95 .S56 2011 Markham General Collection
Seed : finding purpose and happiness in life and work / Jon Gordon. Gordon, Jon, 1971- HF5548.8 .G665 2011 Markham General Collection
Sterling's gold : wit & wisdom of an ad man by Roger Sterling. PN1992.77.M226 S74 2010 Markham General Collection
Storyboarding Turning Script to Motion. NC1002.S85 T67 2011 Seneca@York General Collection
Succeeding in the project management jungle : how to manage the people side of projects / Doug Russell. Russell, Doug. HD69.P75 R867 2011 Markham General Collection
TV writer's workbook : a creative approach to television scripts / Ellen Sandler. Sandler, Ellen. PN1992.7 .S35 2007 Seneca@York General Collection
Thank you economy / Gary Vaynerchuk. Vaynerchuk, Gary. HF5415.5 .V396 2011 Markham General Collection
Those guys have all the fun : inside the world of ESPN / James Andrew Miller and Tom Shales. Miller, James A. (James Andrew), 1957- GV742.3 .M55 2011 Seneca@York General Collection
Universal journalist / David Randall. Randall, David, 1951- PN4775 .R365 2011 Seneca@York General Collection
Using google AdWords and AdSense / Michael Miller. Miller, Michael, 1958- HF5415.1265 .M5557 2010 Markham General Collection
Video production : putting theory into practice / Steve Dawkins and Ian Wynd. Dawkins, Steve. PN1992.94 .D39 2010 Seneca@York General Collection
What makes business rock : building the world's largest global networks / Bill Roedy with David Fisher. Roedy, Bill. PN1992.8.M87 R64 2011 Markham General Collection
Why we love Disney : the power of the Disney brand / Andi Stein. Stein, Andi, 1960- PN1999.W27 S72 2011 Markham General Collection

New Online (eBooks)

Title Author
501 killer marketing tactics to increase sales, maximize profits, and stomp your competition [electronic resource] / Tom Feltenstein. Feltenstein, Tom.
501 killer marketing tactics to increase sales, maximize profits, and stomp your competition [electronic resource] / Tom Feltenstein. Feltenstein, Tom.
AGE OF PERSUASION : HOW MARKETING ATE OUR CULTURE. SUPPRESSED ITEM CANCELLED O'REILLY, TERRY
Ads, fads, and consumer culture [electronic resource] : advertising's impact on American character and society. Berger, Arthur Asa, 1933-
Bad news [electronic resource] : how America's business press missed the story of the century / edited by Anya Schiffrin.
Bad news [electronic resource] : how America's business press missed the story of the century / edited by Anya Schiffrin.
Below the line [electronic resource] : producers and production studies in the new television economy / Vicki Mayer. Mayer, Vicki, 1971-
Better location shooting [electronic resource] : techniques for video production / Paul Martingell. Martingell, Paul.
Better location shooting [electronic resource] : techniques for video production / Paul Martingell. Martingell, Paul.
Brains on fire [electronic resource] : igniting powerful, sustainable, word of mouth movements / Robbin Phillips ... [et al.].
Branded mind [electronic resource] : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis. Du Plessis, Erik.
Branded mind [electronic resource] : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis. Du Plessis, Erik.
Branding your business [electronic resource] : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond. Hammond, James, 1952-
Branding your business [electronic resource] : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond. Hammond, James, 1952-
Business-to-business internet marketing [electronic resource] : seven proven strategies for increasing profits through internet direct marketing / Susan K. Jones. Jones, Susan K., 1949-
Business-to-business internet marketing [electronic resource] : seven proven strategies for increasing profits through internet direct marketing / Susan K. Jones. Jones, Susan K., 1949-
Buy now [electronic resource] : creative marketing that gets customers to respond to you and your product / Rick Cesari, Ron Lynch ; with Tom Kelly. Cesari, Rick, 1956-
Buy now [electronic resource] : creative marketing that gets customers to respond to you and your product / Rick Cesari, Ron Lynch ; with Tom Kelly. Cesari, Rick, 1956-
Can journalism be saved? [electronic resource] : rediscovering America's appetite for news / Rachel Davis Mersey. Mersey, Rachel Davis, 1978-
Can journalism be saved? [electronic resource] : rediscovering America's appetite for news / Rachel Davis Mersey. Mersey, Rachel Davis, 1978-
Complete film production handbook [electronic resource] / Eve Light Honthaner. Honthaner, Eve Light, 1950-
Corporate video production [electronic resource] : beyond the board room (and out of the bored room) / Stuart Sweetow. Sweetow, Stuart.
Corporate video production [electronic resource] : beyond the board room (and out of the bored room) / Stuart Sweetow. Sweetow, Stuart.
Dentsu way [electronic resource] : secrets of cross switch marketing from the world's most innovative advertising agency / Kotaro Sugiyama, Tim Andree. Sugiyama, Kotaro.
Dentsu way [electronic resource] : secrets of cross switch marketing from the world's most innovative advertising agency / Kotaro Sugiyama, Tim Andree. Sugiyama, Kotaro.
Directing and producing for television [electronic resource] : a format approach / Ivan Cury. Cury, Ivan.
Directing and producing for television [electronic resource] : a format approach / Ivan Cury. Cury, Ivan.
How to write about the media [electronic resource] / Raúl Damacio Tovares and Alla V. Tovares. Tovares, Raúl Damacio, 1952-
How to write about the media [electronic resource] / Raúl Damacio Tovares and Alla V. Tovares. Tovares, Raúl Damacio, 1952-
Interviewing for radio [electronic resource] / Jim Beaman. Beaman, Jim, 1959-
Marketing your business [electronic resource] : make the Internet work for you, get into exports, learn about products and pricing / John Westwood. Westwood, John, 1947-
Marketing your business [electronic resource] : make the Internet work for you, get into exports, learn about products and pricing / John Westwood. Westwood, John, 1947-
Next evolution of marketing [electronic resource] : connect with your customers by marketing with meaning / Bob Gilbreath. Gilbreath, Bob.
Repositioning [electronic resource] : marketing in an era of competition, change and crisis / Jack Trout with Steve Rivkin. Trout, Jack.
Sold on language [electronic resource] : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson. Sedivy, Julie.
Stop-motion [electronic resource] / Barry Purves. Purves, Barry.
Stop-motion [electronic resource] / Barry Purves. Purves, Barry.
Television production [electronic resource] / Gerald Millerson, Jim Owens. Millerson, Gerald.
Television production [electronic resource] / Gerald Millerson, Jim Owens. Millerson, Gerald.
Unleashing the power of digital signage [electronic resource] : content strategies for the 5th screen / Keith Kelsen. Kelsen, Keith.

New Online (Audiobooks)

Title Author