New Corporate Communications Titles

New in the Library (Print)

Title Author Call Number Location
Case studies for organizational communication : understanding human processes / Joann Keyton, Pamela Shockley-Zalabak [editors]. HD30.3 .C367 2010 Seneca@York General Collection
Corporate communication : strategic adaptation for global practice / Michael B. Goodman, Peter B. Hirsch. Goodman, Michael B., 1949- HD30.3 .G655 2010 Seneca@York General Collection
Corporate reputation and the news media : agenda-setting within business news coverage in developed, emerging, and frontier markets / edited by Craig E. Carroll. HD58.7 .C6437 2011 Seneca@York General Collection
Credible company : communicating with today's skeptical workforce / Roger D'Aprix. D'Aprix, Roger M. HF5549.5.C6 D344 2009 Seneca@York General Collection
Crisis of character : building corporate reputation in the age of skepticism / Peter Firestein. Firestein, Peter. HF5387 .F564 2009 Seneca@York General Collection
Happiness is a ticked off list! : the comprehensive guide on how to organise and manage a perfect corporate event / Karen Lindsey. Lindsey, Karen. GT3405 .L55 2009 Seneca@York General Collection
Leading under pressure : from surviving to thriving before, during, and after a crisis / Erika Hayes James, Lynn Perry Wooten. James, Erika Hayes. HD49 .J36 2010 Seneca@York General Collection
Management by measurement : designing key indicators and performance measurement systems / Fiorenzo Franceschini, Maurizio Galetto, Domenico Maisano. Franceschini, Fiorenzo. HF5549.5.P37 F63 2007 Seneca@York General Collection
Managing the communication function : a blueprint for organizational success / by Diane Gayeski. Gayeski, Diane M. (Diane Mary), 1953- REF HD58.821 .G39 2007 Seneca@York Reference, in library use only
Media names & numbers. REF P88.8 .M43 Seneca@York Reference, in library use only
Organizational communication : balancing creativity and constraint / Eric M. Eisenberg, H.L. Goodall, Jr., Angela Trethewey. Eisenberg, Eric M. HD30.3 .E37 2010 Seneca@York General Collection
Organizational communication in an age of globalization : issues, reflections, practices / George Cheney ... [et al.]. HD30.3 .O7224 2011 Seneca@York General Collection
PR 2.0 : new media, new tools, new audiences / Deirdre Breakenridge. Breakenridge, Deirdre. HD59 .B743 2008 Seneca@York General Collection
PR practitioner's desktop guide / Caroline Black. Black, Caroline, BA. HD59 .B53 2009 Seneca@York General Collection
Preparing messages for information overload environments : what business communicators should know about information overload and what they can do about it / Sponsored by IABC Seattle, Chase and American Standard Prepared by Martin J. Eppler, Ph.D., and J Eppler, Martin J. REF T58.64 .E67 2010 Seneca@York Reference, in library use only
Public relations cases : international perspectives / edited by Danny Moss and Melanie Powell with Barbara DeSanto. HM1221 .P78 2010 Seneca@York General Collection
Public relations in Asia Pacific : communicating effectively across cultures / Mary M. Devereux, Anne Peirson-Smith. Devereux, Mary M. HD59.6.P16 D47 2009 Seneca@York General Collection
Public relations practices : managerial case studies and problems / Allen H. Center ... [et. al]. HM1221 .P83 2008 Seneca@York General Collection
Public relations theorists. HM263 .P83 2010 Seneca@York General Collection
Public relations writing : a rhetorical approach / Michael L. Kent. Kent, Michael L. HM1221 .K48 2011 Seneca@York General Collection
Public relations writing worktext : a practical guide for the profession / Joseph M. Zappala, Ann R. Carden. Zappala, Joseph M. HM1221 .Z37 2010 Seneca@York General Collection
Research methods for media and communication / Niranjala Weerakkody. Weerakkody, Niranjala. P91.3 .W44 2009 Seneca@York General Collection
SAGE handbook of public relations / edited by Robert L. Heath. REF HD59 .H267 2010 Seneca@York Reference, in library use only
Situated organization : case studies in the pragmatics of communication research / James R. Taylor, Elizabeth J. Van Every. Taylor, James R., 1928- HD30.3 .T394 2011 Seneca@York General Collection
Sport public relations and communication / Maria Hopwood, Paul Kitchin, James Skinner. Hopwood, Maria. GV714 .H66 2010 Seneca@York General Collection
Sticks & stones : how digital reputations are created over time and lost in a click / Larry Weber. Weber, Larry. HM1221 .W43 2009 Seneca@York General Collection
Wordsmithing : the art and craft of writing for public relations / Ron Rhody, Carol Ann Hackley. Rhody, Ron HM263 .R63 2010 Seneca@York General Collection

New Online (eBooks)

Title Author
Crisis communications [electronic resource] : a casebook approach / Kathleen Fearn-Banks. Fearn-Banks, Kathleen.

New Online (Audiobooks)

Title Author