WARC (World Advertising Research Center)
Over 25 000 articles, case studies, research reports and summaries covering all areas of marketing communications (advertising, consumer research, brand management, product categories, media planning, etc.) (Link to Resource)
|
Vendor:
|
World Advertising Research Center |
|---|---|
|
Subjects Covered:
|
Marketing, Advertising, Media, Statistics |
|
Material Types:
|
Case studies, research, news, statistical data |
|
Source Titles List:
|
|
|
Number of Titles:
|
Indexed: n/a, Full-Text: n/a |
|
Date Range:
|
Indexed: primarily 1960s to present, Full-Text: 1980 to present |
|
Frequency of Updates:
|
Daily |
|
Significant Canadian Content?
|
No |
|
Search Aids
|
http://www.warc.com/Support/Tips.asp |
|
Contains Image Collection?
|
No |
|
Exporting Options
|
Print, save, e-mail |
|
Link to Provider Licensing Terms
|
Click here |
|
Copying and Printing?
|
Yes, single copies of parts |
|
Interlibrary Loans?
|
No |
|
Course Reserves?
|
Yes |
|
Downloading?
|
Yes, for training authorised users only. |
|
Alerts?
|
Yes |
|
RSS Alerts?
|
No |
|
Persistent Links?
|
No |
|
Non-Commercial Course Packs?
|
Yes; "Each such item shall carry appropriate acknowledgement of the source, listing title and author of extract, title and author of work and the Publisher". |
|
Access Options
|
Remote access: World Wide Web, using Seneca College email username and password |
|
Notes
|
Resource available from anywhere via the World Wide Web, but authentication with a Seneca College email username & password will be required for remote access. |