WARC (World Advertising Research Center)

Over 25 000 articles, case studies, research reports and summaries covering all areas of marketing communications (advertising, consumer research, brand management, product categories, media planning, etc.) (Link to Resource)

Vendor:
World Advertising Research Center
Subjects Covered:
Marketing, Advertising, Media, Statistics
Material Types:
Case studies, research, news, statistical data
Source Titles List:
Number of Titles:
Indexed: n/a, Full-Text: n/a
Date Range:
Indexed: primarily 1960s to present, Full-Text: 1980 to present
Frequency of Updates:
Daily
Significant Canadian Content?
No
Search Aids
http://www.warc.com/Support/Tips.asp





Contains Image Collection?
No
Exporting Options
Print, save, e-mail
Link to Provider Licensing Terms
Click here
Copying and Printing?
Yes, single copies of parts
Interlibrary Loans?
No
Course Reserves?
Yes
Downloading?
Yes, for training authorised users only.
Alerts?
Yes
RSS Alerts?
No
Persistent Links?
No
Non-Commercial Course Packs?
Yes; "Each such item shall carry appropriate acknowledgement of the source, listing title and author of extract, title and author of work and the Publisher".
Access Options
Remote access: World Wide Web, using Seneca College email username and password
Notes
Resource available from anywhere via the World Wide Web, but authentication with a Seneca College email username & password will be required for remote access.