Ipsos News Centre

Public opinion poll results, market research, news, and press releases from the Ipsos Group (in Canada, Ipsos Reid), useful for marketing, advertising, business, and social science researchers. (Link to Resource)

Vendor:
Ipsos
Subjects Covered:
Marketing, Advertising, Market research, Public opinion, Public attitudes, Business, Sociology, Political science, Media, Statistics
Material Types:
Poll results, research reports, news
Source Titles List:
Number of Titles:
Indexed: n/a, Full-Text: n/a
Date Range:
Indexed: 1995 to present, Full-Text: 1995 to present
Frequency of Updates:
Daily/Weekly/Monthly
Significant Canadian Content?
Yes
Search Aids
"Help" link within the product offers technical guidance. Click "Search" and scroll to the bottom for search tips.





Contains Image Collection?
No
Exporting Options
Print, e-mail
Link to Provider Licensing Terms
Click here
Copying and Printing?
Yes, "as long as attribution is made to the appropriate Ipsos entity that conducted the work".
Interlibrary Loans?
No; "current students, staff and faculty only".
Course Reserves?
Yes, "as long as attribution is made to the appropriate Ipsos entity that conducted the work".
Downloading?
Yes
Alerts?
Yes
RSS Alerts?
Yes
Persistent Links?
Article
Non-Commercial Course Packs?
Yes, "as long as attribution is made to the appropriate Ipsos entity that conducted the work".
Access Options
Remote access: World Wide Web, using Seneca College email username and password
Notes
Resource available from anywhere via the World Wide Web, but authentication with a Seneca College email username & password will be required for remote access.