Mintel Reports
Provides access to market research reports containing data and analysis of industry trends. Coverage includes U.S. and select International Markets including: food and drink, consumer goods, retail, finance, technology, leisure and travel. (Link to Resource)
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Vendor:
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Mintel International Group |
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Subjects Covered:
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Advertising, Business, Management, Market Research |
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Material Types:
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Reports |
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Source Titles List:
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Not applicable |
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Number of Titles:
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Indexed: 1000+, Full-Text: 1000+ |
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Date Range:
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Indexed: Varies by report, Full-Text: Varies by report |
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Frequency of Updates:
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Daily |
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Significant Canadian Content?
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No |
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Search Aids
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Quick Start Guide:
http://academic.mintel.com/help/oxygen_academic/helpguide/Oxygen_Academic_Quickstart.pdf |
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Contains Image Collection?
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No |
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Exporting Options
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Print, save |
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Link to Provider Licensing Terms
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Click here |
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Copying and Printing?
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Yes |
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Interlibrary Loans?
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No |
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Course Reserves?
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No |
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Downloading?
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Yes |
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Alerts?
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No |
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RSS Alerts?
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No |
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Persistent Links?
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No |
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Non-Commercial Course Packs?
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No |
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Access Options
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Remote access: World Wide Web, using Seneca College email username and password |
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Notes
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Warning: At a maximum, ONLY the lesser of 2.5% of any single MINTEL report, and 25% of a section within any single MINTEL report, can be included in coursework by way of direct extract or copy-and-paste. |